Armando Bacot easily could have entered the NBA Draft. Then NIL changed the math.

Armando Bacot Jr. is sitting in the Dean Smith Center at the University of North Carolina, explaining that he stayed in school, in part, for the money.

He whips out his phone and pulls up some financial charts. From March 1 through June 8, in the months after he led North Carolina to the national championship game, he made a $21,000 profit selling T-shirts capitalizing on his name, image and likeness. His first endorsement deal, which he signed with Jimmy’s Famous Seafood last summer, was worth five figures. He has since signed with a thoroughbred farm in Kentucky called Town and Country Farms and a technology consulting firm called CapTech, in addition to a card deal with Topps. He does promotional work for Me Fine, a social-services charity, and he took a paid acting role on the Netflix show Outer Banks.


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